Wednesday, 23 April 2014

Business Research: Ubisoft Entertainment

Ubisoft Entertainment S.A is a French multinational video game developer and publisher, headquartered in Montreuil-sous-Bois, France.

“Ubisoft is the third-largest independent game publisher in the world, trailing Activision Blizzard and Electronic Arts (EA). Ubisoft Entertainment S.A’s worldwide presence includes 29 studios in 19 countries. The company has subsidiaries in 26 countries.Ubisoft's largest development studio is Ubisoft Montreal in Canada, which employs about 2,100 people.
In March 1986, five brothers of the Guillemot family founded a computer game publisher, Ubisoft, in Carentoir, a small village located in the Morbihan department of the Brittany region, in France.[6] Yves Guillemot soon made deals with Electronic Arts, Sierra On-Line, and MicroProse to distribute their games in France. By the end of the decade, Ubisoft began expanding to other markets, including the United States, the United Kingdom, and Germany”                                                                                                                    
Some notable titles:

With such a large company, you get an even more impressive backlog of titles across multiple platforms and genres. Most recently renowned for the Assassins Creed and Far Cry Franchises, and behind the new forthcoming Watchdogs title. The company has a ridiculous and insanely vivid spread of styles throughout their games and back in the day, when I was a young boy, they were the company behind the Prince of Persia games which despite becoming quite dated now, was quite influential in the creation of the Assassins Creed saga.

The Company is wide spread and across the globe. Though the dream would be to work in the Montreal, there is a production studio a little closer to home in Newcastle. They offer a wide range of game genres from puzzle and simulators to the adventure role play of Assassins and Far Cry. I would give an arm and a leg to be able to work on both titles and with the new release of Watchdogs coming soon, I think that game is going to have a few follow on sequels, and with the hype surrounding the game it looks to be a big success.

The selling point of the company form me are the vast environments ranging from historical, to more exotic climates and war torn landscapes, to slightly futuristic dystopias. The incredibly deep and engaging story plots and the in game mechanics that mixed with the high end quality of graphics and amount of control the player has, just creates an amazing immersive gaming experience.

As an avid fan of the AC (Assassins Creed) saga, there is a very unique approach to the game that helps it to break the conventional combat adventure game stereo types. The introduction of historically based plots with a hint of exaggeration and the complete control of the character to explore and act out the players own desires to a situation, this accompanied with very satisfying combat system and the ability to traverse almost all obstacles it  makes the escapism of gaming that much more addictive.
There are a variety of environments and settings that the games take place across, ranging from Damascus, Venice, to America, and the Open seas in the latest game. Each environment has that sense of awe to them and almost every building is capable of being climbed and traversed. I love the attention to detail during the game as, form the smallest basket to the largest kart, to each different clad horse and npc characters, nothing has been subject to neglect as everything seems to fit perfectly.

I would love to be part of a company that delivers such high quality and enjoyable games. Realistically a job like this would require quite a few years of experience within producing AAA games, and I would be looking to produce the environments and assets to help flesh out levels. There is going to be a few years yet before I feel confident enough to apply, but I will however practice skills in order to get to the level required and one day, hopefully I will be accredited on the future release of the Assassins Creed title.

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